Before the brand there was the berry
Around 850 BC, during the occupation across Asia, Alexander the Great noticed something unusual.
His warriors kept seeing bright orange berries from a thorny shrub along the route. The horses that ate them recovered faster, endured longer marches, and their coats took on a visible sheen.
He had the berries fed to his troops, and gave the plant a name: Hippophae – from the Greek hippós (horse) and phaos (shining light).